Users will soon have a new feature that allows them to lessen the amount of AI-made media appearing in their timelines. This step comes as the company disclosed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread launch. This shift coincides with a rise in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we want to give people the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its network labeled as artificially created. Overall, more than 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI content they view by using the “manage topic” setting in the platform and picking the AI content topic. Additional categories that currently be modified under the tool cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige content makers to tag lifelike AI-generated content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the service will now apply an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2m AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This program will support non-profit groups specializing in teaching computer science.
Platform Protection
The video-sharing app has supported its safety measures, amid discussion over plans to make redundant numerous review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety team in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by humans. TikTok reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is making a difference work at speed.”
